We are proud and humbled by the commitment and dedication of six generations of our family to the textile industry. This journey over the last two centuries has taken the Reed family from being poor sheep farmers to wealthy mill owners, and back to being hardworking middle class entrepreneurs with an eye for design and innovation. Look out for Mark’s upcoming book titled “Reed ‘n Pick” about the moving story of the family’s highs and lows in the business.

Karen’s father-in-law, Peter Reed, warned her before she married into the family. “Don’t get too involved in the family business!” he advised. She later understood that what he meant was: “Don’t get involved unless you are passionate about linens, and want to spend your whole working, and home, life in textiles and become known as a ‘sheeto’” – like he, his father, his grandfather and his great grandfather before him had become.

As the modern day torch bearers of the Reed brand, our family is cosmopolitan and has travelled and lived throughout the world always on the lookout for materials and craftmanship which can help us improve and refine our products, and uplift the lives of child-free labour communities. We are all committed vegans and are passionate about reducing our company’s carbon footprint wherever possible and our company sponsors an educational trust for children in the Kruger Park. African long staple cotton, fine hand embroidery traditions from Madeira & Madagascar and state of the art spinning, weaving & stitching skills from Tamilnad in India have all been embraced to continue the legacy and heritage of the Reed home linen range.

As our heraldic motto says (PER VIGORE ED ARTE), we have learned through passion and skill how fine sheets, warm blankets, soft towels, and smooth starched napkins make living, sleeping, entertaining and enjoying home life a pleasure.

If you browse our company timeline elsewhere on this site, you will appreciate and understand how every generation of the Reed family has innovated and improved our products, and that many of these ideas have since been adopted and copied by competitor linen brands worldwide. As a family we are continuing this tradition and working to hand over the baton to the sixth generation.

Don’t hesitate to call us if you have any questions or queries – buying the right linens for your home has never been more complicated with so many qualities, designs, colours and sizes available in the modern market place.

Who knows – you may even get one of us on the phone answering your call!

Sincerely,

the Reed family