FAMILY COMES FIRST
Join our family today and you’ll always be the first to hear about new REED collections, events and extra-special benefits, just for our nearest and dearest.
Enjoy Complimentary Shipping to the UK, US & South Africa
We collect and use information about you to provide you with a luxury retail experience. You provide us with your information directly when you make a purchase, sign up to become an RFL Rewards member or shop online.
When you make a purchase online, we will collect necessary information about you to ensure we can fulfil your order or chosen service.
If you choose to pay by card, we will need to collect your payment information in order to process payment. We may ask for additional information from you for a number of reasons: for example, to prevent fraudulent transactions; to comply with anti-money laundering obligations for high-value transactions.
When you place an order with RFL for products or services that will be delivered, collected or provided at a later date, we will need to take additional contact details and delivery information from you so that we may complete your order. We may use third-party couriers to deliver your order and will need to share your contact information with
Should you become a Rewards member and opt in to hear about Rewards (which includes news and exclusive offers dependent on your RFL Rewards tier), we will contact you about the many benefits reserved for Rewards members. Some of these benefits include a birthday treat, free delivery or special discount days. Your information will also be used to check your eligibility for each of our benefits, and to track your usage so that we can monitor customer engagement to improve our service.
From time to time as a Rewards member, you will be emailed by us with a request for anonymous feedback about your experience visiting us. Feedback is used to improve the experience we provide and is anonymous.
When you contact RFL through any channel (including by phone, post, email or social media), we will collect information about you in order to respond to your query, request or feedback.