Privacy Policy – Reed Family Linen

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Privacy Policy


Reed Family Linen respects your privacy and your desire to understand how your information will be handled and used. This Privacy Policy explains how we collect, use and store your information. Using your information in a way that you are comfortable with and keeping your information secure is an integral part of the luxury retail experience we aim to provide. Reed Family Linen will ensure that all information-protection and customer-legislation standards are met when handling any of your personal information.

References in this Privacy Policy to ‘we’, ‘us’ and ‘RFL’ are to Reed Family Linen International Limited (company number 12074280 with registered offices at Silverstream House, 45 Fitzroy Street, London W1T 6EB.

our heritage

We collect and use information about you to provide you with a luxury retail experience. You provide us with your information directly when you make a purchase, sign up to become an RFL Rewards member or shop online.

When you make a purchase online, we will collect necessary information about you to ensure we can fulfil your order or chosen service.

If you choose to pay by card, we will need to collect your payment information in order to process payment. We may ask for additional information from you for a number of reasons: for example, to prevent fraudulent transactions; to comply with anti-money laundering obligations for high-value transactions.

When you place an order with RFL for products or services that will be delivered, collected or provided at a later date, we will need to take additional contact details and delivery information from you so that we may complete your order. We may use third-party couriers to deliver your order and will need to share your contact information with

Should you become a Rewards member and opt in to hear about Rewards (which includes news and exclusive offers dependent on your RFL Rewards tier), we will contact you about the many benefits reserved for Rewards members. Some of these benefits include a birthday treat, free delivery or special discount days. Your information will also be used to check your eligibility for each of our benefits, and to track your usage so that we can monitor customer engagement to improve our service.

From time to time as a Rewards member, you will be emailed by us with a request for anonymous feedback about your experience visiting us. Feedback is used to improve the experience we provide and is anonymous.

When you contact RFL through any channel (including by phone, post, email or social media), we will collect information about you in order to respond to your query, request or feedback.