Henry Ford infamously offered his Model T only in black because the Ford Motor Company worked out that this was the fastest drying colour (as black doesn’t reflect light) and was hence the quickest option to mass produce.
During the past few decades it seems that white has become the only colour offered in bedlinen for a similar reason – because it is less expensive to make, requires less stockholding, and cheap dyes that don’t have the post sales risk of shades which run or fade, and with dyelots which do not match previous batches. Consumers should be wary of brands which offer only white as a basic colour as the substrate cloth can vary from one purchase to another as very few suppliers weave their own cloth and even bleached whites do not necessarily match precisely in colour, texture and hue unless all are woven in house like ours.
At Reed Family Linen our manufacturing strategy is different.
As spinners and weavers of our own cloth, we hold large inventories of greige fabric at the mill so that we can process small dyelots of bleached white or dyed shades as soon as orders dictate. This system keeps our overall stockholdings low and is environmentally friendly but still enables us to offer our clients a sumptuous range of 14 distinct colours of bedlinen. None of our direct competitors can match this and only Reed offer 400 thread count 100% Egyptian cotton Percale, Sateen and Linen Union in such a wide range of trending colours – from the softest dove grey to the darkest sophisticated charcoal.
Guests experience the quality of our beautiful bedlinen and we often get people contacting us through our sew-in-label after a visit to track down their very own set of our linen for their home. Is there a better advertisement for us than that !
At Kwitonda lodge in Rwanda, beds are clothed in deep red and tan to create a feeling of refuge after a hard day trekking the mountain gorillas:
“Each suite has been designed as a luxurious refuge for post-trek relaxation with a cosy sitting area warmed by a fireplace.”
We also offer bespoke dyed shades for clients subject to a minimum of around four dozen sets which is perfect for a bespoke hotel creating a unique bedroom experience. Guests often gasp in delight entering a Reed bedroom in one of the Singita lodges across Africa.
Several of our longest trading clients in the luxury hospitality industry use our ability to service coloured bedlinen and dress their bedrooms with dyed sheets from our collection. Tswalu Kalahari Game Reserve in Botswana use our coloured linens in their suites to create a rare and authentic bedroom. Our stockholding allows this client to top up regularly throughout the season with additional dyed linen which perfectly matches the stock which they already have on their beds.
Our vat dye recipes ensure that these linens do not fade with repeated washing, and that subsequent top up deliveries match older stock exactly. Guests experience the quality of our beautiful bedlinen and we often get people contacting us through our sew-in-label after a visit to track down their very own set of our linen for their home. Is there a better advertisement for us than that !
So if you are thinking about upgrading your bedlinen or décor for this Spring for your home or hotel, then please contact us and remember that we don’t offer linens in “only black” but in a range of many colours – which does include black incidentally!
Mark & Karen Reed – February 2022
Images: Singita – https://singita.com/
Photographer – Adriaan Louw – https://adriaanlouw.co.za/