During the past few decades it seems that white has become the only colour offered in bedlinen for a similar reason – because it is less expensive to make, requires less stockholding, and cheap dyes that don’t have the post sales risk of shades which run or fade, and with dyelots which do not match previous batches. Consumers should be wary of brands which offer only white as a basic colour as the substrate cloth can vary from one purchase to another as very few suppliers weave their own cloth and even bleached whites do not necessarily match precisely in colour, texture and hue unless all are woven in house like ours.

At Reed Family Linen our manufacturing strategy is different.

As spinners and weavers of our own cloth, we hold large inventories of greige fabric at the mill so that we can process small dyelots of bleached white or dyed shades as soon as orders dictate. This system keeps our overall stockholdings low and is environmentally friendly but still enables us to offer our clients a sumptuous range of 14 distinct colours of bedlinen. None of our direct competitors can match this and only Reed offer 400 thread count 100% Egyptian cotton Percale, Sateen and Linen Union in such a wide range of trending colours – from the softest dove grey to the darkest sophisticated charcoal.